about, informal version
Artist, designer, social media-er and web designer for self and others. Need help? I'm for hire.
I save magazines and scraps from magazines. I have a collection of Jello molds. I'm a very good, scrappy cook. I co-author and designed a wine blog. I was born in Hollywood, at the Community Hospital. I fall in love with buildings, public spaces, and urban detritus. I like long walks in the city with my dog. I lived on an island with one paved road when I was 10. I garden, read books, write letters, work out. I listen, learn, participate. I graduated from San Francisco State University with a B.A. in Industrial Design. I create beautiful graphics. I Tweet and post for others. I make art and I sell it. I'm available.
Sacha Baumann is an artist, designer, and social media-er for herself and others. She specializes in helping creatives showcase their work online and navigate the world of social media and marketing. As an artist, Sacha extracts found images, primarily from magazines and books, and places them in a new context, manipulating tone and intention, creating a new reality. She does so using self imposed restrictions, which is in part a nod to her training and work as a designer in which she concentrates on problem solving for the specific needs of clients. Restrictions become opportunities for new creations. Sacha received a Bachelor of Arts degree in Industrial Design from San Francisco State University (2008).
Sacha was born in Hollywood, California, just blocks away from where she currently lives. Her childhood years were spent in both Northern and Southern California, Alaska, and Utah.
When I turn the pages of a magazine or book and come across images or compositions which strike me as especially arresting, my impulse is to extract the elements and place them in a new context. I want to manipulate the tone and intention, creating a new reality. This is how each artwork begins.
Once the first piece is found, I give myself restrictions as to how to appropriate it into something new. This is in part a nod to my Industrial Design training and work, in which I concentrate on problem solving for the specific needs of clients. Restrictions become opportunities for new creations.
The results of my process are collaged pieces which focus on women's sexuality, typography, and texture. The original pieces which make up my appropriations do not entirely disappear in the new compositions, but when successful their meanings and emotional tone shift into a complete new image, sometimes whimsical, sometimes serious.
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